Starbucks' chairman Howard Schultz says every retailer is being slammed by the 'Amazon effect' (SBUX)

Starbucks Starbucks' long-time CEO and current chairman says that the retail industry is facing critical changes. "For every consumer brand that exists today, especially a brick-and-mortar retailer like Starbucks, there are very unique challenges because there is such a seismic change in consumer behavior, the Amazon effect — everything," Howard Schultz said on Monday at a screening of Starbucks' Upstanders series. "What that means is Starbucks, like every other consumer brand, must push for i...